nobelagri

A proposal on Bottleneck of Fish Farming in Nepal 1.1           Introduction Market exists in any society where exchange of goods and services takes place. It is useful in countering non-economic obstacles such as people’s value, attitudes and way of life which do not alter in the face of economic opportunity but instead can prevent the pace of development being maintained. In the area of social marketing, the design, implementation and control of social ideas offer a powerful tool (Kotler and Zaltman, 1971) In the context of Nepal, the primary cause of lagging behind in course of economical development is lack of well marketing. Many strategies are failed due to lack of well marketing and extension. The concept of organized fish farming was developed in 1981/1982 with the start of the aquaculture development project support services and credit facilities have been extended to entrepreneurs in the fish marketing business. But still ...